Market
Why authentic Japanese matcha tastes different
Why origin, preparation and flavor profile matter more than a green label alone.
Read moreKnowledge and inspiration
EU Matcha blog
The EU Matcha blog is the place for calm explanations, practical inspiration and in-depth articles about Japanese matcha. We write based on use, taste and reliable product information, not on hype.
Application
Matcha for latte and Iced Matcha
How to make a soft Matcha Latte or fresh Iced Matcha at home.
Read more
Knowledge
What makes Japanese matcha different?
A practical explanation for anyone who wants to recognize better matcha.
Read more